Rough statistic, at present the renown wine brand shop of Shenzhen already amounted to many 10, include Mao Wujian, Zhang Yu to wait for a wine brand, and centered fluid of lane of Maotai brand shop, well, 5 grain, sword recently of shop of Na Chunhe foreign wine " city of wine of Gui Xing name " practice, the renown wine that lets Shenzhen " monopolistic " , all the more appears piece " embark on a journey city " trend.
Channel of sale of renown wine innovation
Now, the ave that goes in Shenzhen is off-street, our everywhere sees the figure of a wine brand shop. According to rough statistic, at present the renown wine brand shop of Shenzhen has Maotai fluid of 4 the home, 5 grain Na Chun of 3 the home, sword Home １ , Zhang Yu Home １ , a kind of spirit distilled in Fenyang Home １ . The wine of these distinct categories, different style kind monopolistic had made Shenzhen wine kind the force that the market cannot ignore.
Without doubt, brand shop is renown wine innovation on sale channel, this is the need of a wine brand development. Inside numerous course of study the personage looks, brand shop reveals a brand to be being had for renown wine, stop the action such as false wine.
Action not only hereat, arrive in the understanding of the reporter in interviewing, the malpractice that traditional sale channel exists also is one of reasons with a wine monopolistic choice. Analytic personage thinks, main concentration is selling the sale channel that renown wine is in Shenzhen before field and smoke wine travel greatly, but sell a high cost entering the arena greatly, and formalist settle accounts means, make wine business right sell greatly love to be hated again again, and wine of major smoke wine travel, smoke spreads Shenzhen to wait for an element as a result of channel of replenish onr's stock, it is false wine and smuggling wine cause " hotbed " .
Be the insufficient place because of these two kinds of channel, make renown wine brand delivers the view to brand shop channel, the speech that obtains oneself on channel counterpoises.