Mention foreign wine, what is the picture that appears in your brain? Perhaps somebody can reply: In circumstance of advanced business affairs, the successful personage that business suit change walks on, hold cigar cigarette, the hand is held in both hands fill the crystal goblet …… that has Remy Martin XO right, this is the classic form of the foreign wine brand that advertises oneself luxury value.
But the China today, especially big city, the circumstance produced tremendous change: Foreign wine fade left a ring of light of mysterious nobility, those who make the youth night life that pursues fashionable tide is necessary article. In Beijing industry put oneself in another's position on the west the bar street of the door, the sale of foreign wine takes all wine kind of sale 7 into above. The youth clothing that will to here consume is fashionable, of happy in the electron, rock-and-roll accompany fall to release ego to the top of one's bent, they already became the new main force that foreign wine consumes, the target that foreign wine brand takes seriously most consumes a group.
V.s.o.p of Xuan Ni poem is the well-known trademark of brandy doing city. Early of Hong Fengyang wine realizes its Chinese company, dry city brandy cannot resemble the figure of the sort of traditional idea again, must let V.s.o.p of Xuan Ni poem keep its energy. Somebody is returned to drink brandy after wanting 30 years, be about to begin to foster from today, namely today's youth.
Once target group is affirmatory, foreign wine brand begins to undertake having the sale activity of specific aim very much. The ad that has having a key during festival, major event puts in thick and fast, assistance holds all sorts of sports matches, fashionable activity to wait for the major event that attracts youth eyeball, all sale shift consumes group —— to go after the youth of fashionable tide in the light of the target from beginning to end. Scotland whisky is famous brand honour Buddhist nun is obtained add the golf contest that sponsor and sponsors to attract giant star of numerous high ball every year to participate in, competition ground pervades inferior, the numerous country such as Europe, beauty and area; It and motorcade of tip of one class equation Maikailun motorcade cooperates, throw in the whole world gigantic endowment promotion conduct propaganda. These cooperative promotion also obtain honour Buddhist nun the “Keep Walking of brand spirit fixed position that add (unremitting) ” transmits the whole world, make the brand image of its avant-courier, vogue, internationalization thorough popular feeling.
To traditional idea is broken in the youth, foreign wine young change, vogue is changed, foreign wine brand studied carefully market situation, decision from detail proceed with. Song Jian says, the short leg that is similar to wine-cup is used all the time when people drinks foreign wine before bulbiform goblet, give priority to in order to taste wine, they discover capacity for liquor of law of this kind of drink is lesser later, the program is trival, do not fit the Chinese market of rapid development gradually, undertake wine has development, evolution becomes whisky cup —— to the double-dealing end tall foot peace is planted now, goblet body modelling submits cylinder form, cup body is shorter, ice cube can be put in the cup. This kind of goblet makes drink more individual character is optional, suit fashionable circumstance to use more, main effect had in the market promotion of foreign wine.
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