Bar is king, evening show of Li Ningbo of Zhi Hua Shifa
Recently, the author understands from peaceful wave market, baolelijia's subordinate Zhi Hua Shijia tightened pair of peaceful wave evening show run strength. In Ning Bo the biggest " flower emperor recreation " (company of a when include bar, nightclub, KTV integrated entertainment) , zhi China person the first when sales volume took sales volume of all entrance wine. And in Ning Bo " A " wait, zhi Hua Shitong does a few Cultural Festivals too, invite network singer to be displayed on the spot art, deepen consumer to be opposite Zhi China person the impression of the product, undertake consumptive guiding to consumer. In addition, in " pattern time " wait for bar, zhi Huashi installed agelong fascia advertisement.
As we have learned, zhi China person the sales volume in evening show is very large, because its product suits evening show channel,be on one hand, because it consumes ideal guiding to consumer,be on the other hand. In Ning Bo's bar, zhi China person took the lead in rolling out green tea collocation, in attenuant alcohol pH indicator at the same time, also consume this kind vogue of ideal fashion into, healthy, civilized drinkable method, catered to a target to consume the consumptive psychology of the group. Meanwhile, the activity of mineral of the Hua Shizeng that drink Zhi also is in begin. Can say, zhi China person it is foreign wine do to consumer guiding in the brand most a when reach the designated position.
Be based on Baolelijia to guide what arrive since place to urge action to the market just about, import what wine consumes big environment to warm up plus China, return Huashigede having Zhi face of network channel tripartite sends force integratedly, make Ning Bo, Guangzhou became Zhi China person two cities with the largest sales volume.
Fake phenomenon is Zhi China person ring noisy alarm bell
As we have learned, zhi China person sell every months at least on peaceful wave market only give 30 thousand bottles, but only 12 thousand bottles are normal channel enter.
Line of business of wine of Ningbo China sugar limited company is Ning Bo's biggest food representative company, also be person wine is in Zhi China Ning Bo's sole agent. The author understands from company of estate of China sugar wine, they import Zhi China every months person the amount is 1000 box about (1 × 12 bottles) , have 12 thousand bottles probably. Accordingly, there is Zhi of close half the number at least on peaceful wave market China person either import through normal channel, still include the change money of a few other areas among them of course.
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